Mr. Magnus Scheving is in high demand as a lecturer and public speaker both as an entrepreneur, athlete and entertainer. He has travelled worldwide holding over 3800 lectures in workshops and master classes on health. He created LazyTown in 1991 to help parents raise healthy kids, and to inspire kids to lead healthier lives.
Mr. Scheving is a writer, world-class athlete, entrepreneur and producer. He has been the producer and host of popular health-related children’s TV shows as well as producing and acting in other TV productions and commercials. Mr. Scheving has also produced and hosted his own talk show.
Mr. Scheving was voted the Marketing Man of the year 2003 by The Icelandic Marketing Association and was named Entrepreneur of the Year 2003 by the Channel 2 Broadcaster and the Icelandic Financial Newspaper.
In the nine years since he introduced LazyTown by writing a bestselling book, Go, Go LazyTown!, Mr. Scheving has built LazyTown into a household name in his native Iceland, beloved by kids for its entertainment value and by parents for its healthy message. He has written a series of books for children based on his idea of LazyTown, all becoming bestsellers and selling out; these books have turned into theater musical plays written by Mr. Scheving himself.