David Fenton has turned leftist activism into big business with his firm Fenton Communications, the single most easily identifiable nexus of anti-consumer activism in Washington, DC. Mr. Fenton and his staff masterminded the mad cow scare campaign, the organic marketing craze, the phony Alar-on-apples food scare, and more. He’s very good at what he does, and groups like the Center for Food Safety, Greenpeace, the Natural Resources Defense Council, the Organic Consumers Association, and SeaWeb are all happy to pony up big bucks to give their radical messages the Fenton touch.
Mr. Fenton started out in the music biz, directing public relations for Rolling Stone. He entered the activist fray in the anti-nuclear movement of the late 1970s, co-producing the 1979 “No Nukes” concerts headlined by Bruce Springsteen and Bonnie Raitt. From there, he went on to found his own activism-centered PR empire, Fenton Communications, in 1982. Within that umbrella are “three independent nonprofit organizations” all co-founded by Fenton: the Death Penalty Information Center, New Economy Communications (an anti-globalism outfit), and Environmental Media Services.