When Alan G. Hassenfeld, Chairman of Hasbro, Inc, took the helm at one of the world’s leading toy companies in 1989, he was faced with managing and growing a company with annual net revenues of more than $1.3 billion.Today, Hasbro is a worldwide leader in children’s and family leisure time entertainment with $3.2 billion in revenues and an impressive blue-chip portfolio of familiar and popular brands.
Both internationally and in the U.S., its PLAYSKOOL,TONKA, MILTON BRADLEY, PARKER BROTHERS,TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. Prior to being named Chairman and CEO in 1989, Mr. Hassenfeld worked his way up the ranks of the business started in 1923 by his grandfather. Following his graduation from the University of Pennsylvania, Mr. Hassenfeld began his career at Hasbro in 1970. He became vice president of international operations in 1972 and also served as vice president of marketing and sales, and executive vice president.
He was named president in 1984 and is largely responsible for building Hasbro’s international operations, which today accounts for approximately 40% of the company’s revenues. Mr. Hassenfeld is active in many charitable and social causes, including World Scholar Athlete Games; Right Now! Coalition; Refugees International; Big Brothers of Rhode Island; Hasbro Charitable Trust and Hasbro Children’s Foundation. Mr. Hassenfeld serves as the Chief Advisor to the China Toy Association. He is a trustee at the University of Pennsylvania and Bryant University, and is a member of the Dean’s Council at the Kennedy School of Government at Harvard University. He is a member of the Board of Overseers of the Brown University medical school. He is a member of the University of Rhode Island’s College of Business Administration’s Hall of Fame.