Robert Greenberg has been a pioneer in the advertising and communications industry for three decades. He leads the vision for R/GA, forging a unique interdisciplinary approach to communications and speaking on developing new agency models for customer engagement. R/GA embodies Bob’s philosophy by emphasizing the importance of integrated strategies, creative excellence, and innovative technology. Bob and his brother Richard founded R/Greenberg Associates in 1977 with the idea of creating a company that valued design, while focusing on developing leading- edge motion graphics, live-action film and video production. Initial work was in the production of commercials, trailers, opening titles and promotions for feature films, such as Superman (1978).
R/GA is credited with inventing technology around computer-assisted filmmaking, which led to a technical Academy Award. Bob was the first to bring together the disparate areas of print, television commercials, and feature films into one company. R/GA’s body of work spans 400 feature films and 4,000 television commercials. R/GA has become one of the most successful full-service digital agencies, creating integrated marketing campaigns and experiences for the world’s most recognized brands.
In 2006, R/GA was recognized by Adweek as the Interactive Agency of the Year. In 2007, R/GA’s work received top honors, including a GRANDY at the International ANDY Awards, a Black Pencil at the D&AD and a Cyber Grand Prix, a Silver Cyber Lion and Titanium Lion at the Cannes Advertising Festival.Among Bob’s most notable awards are the Clio Lifetime Achievement Award in 2006, the Cooper-Hewitt National Design Award for Communications in 2003 and the Chrysler Award for Innovation in Design. He serves on the Board of Directors of the Art Directors Club, the Brooklyn Academy of Music, Dean’s Council Advisory Board of Tisch School of the Arts, ITP (Interactive Telecommunications Program), Parsons School, the Berlin School of Creative Leadership, and VCU Adcenter.