Dr. Eldar Shafir is the William Stewart Tod Professor of Psychology and Public Affairs at Princeton University, and co-founder and scientific director at ideas42, a social science R&D lab. He studies cognitive science, decision-making, and behavioral economics. His recent research has focused on decision-making in contexts of poverty and on the application of behavioral research to policy. He is Past President of the Society for Judgment and Decision Making, a member of the Russell Sage Foundation Behavioral Economics Roundtable, and a Senior Fellow of the Canadian Institute for Advanced Research. He was a member of President Barack Obama’s Advisory Council on Financial Capability. He has held several visiting positions, including at the University of Chicago Graduate School of Business, Harvard’s Kennedy School of Government, the Russell Sage Foundation, and the Hebrew University Institute for Advanced Studies, as well as Ca’ Foscari University in Venice, Pompeu Fabra University in Barcelona, and Di Tella University in Buenos Aires. He has received several awards, most recently a Guggenheim Fellowship. He was named one of Foreign Policy Magazine’s 100 Leading Global Thinkers of 2013. He recently edited a book called “The Behavioral Foundations of Public Policy,” (Princeton University Press, 2012), and has co-authored, with economist Sendhil Mullainathan, “Scarcity: Why Having Too Little Means So Much,” (Henry Holt Times Books, 2013). He received his B.A. from Brown University and his Ph.D. from the Massachusetts Institute of Technology.