Stephen K. Friedman is President of MTV, the world’s premier youth entertainment brand and the #1 rated, full-day, ad-supported cable network for teens and young adults. Mr. Friedman has led the charge to transform MTV into the cultural home of the millennial generation, spearheading a reinvention of the brand and a new programming strategy.
Mr. Friedman has continued the network’s strong commitment to pro-social initiatives with the widely acclaimed campaigns “A Thin Line” to combat digital abuse among young people, as well as the recent election initiative, “Power of 12”.
Prior to his current role, Mr. Friedman was the General Manager of mtvU, MTV’s channel dedicated to college students, which he launched in 2004. Under Mr. Friedman’s leadership, the network’s distribution grew more than 70% and advertisers quintupled. Mr. Friedman also launched mtvU’s Sudan campaign to fight the genocide in Darfur, which has been honored with two Emmy Awards, and the Peabody Award-winning Half of Us campaign, to raise awareness of mental health issues on college campuses.
Mr. Friedman joined MTV in 1998 to found the network’s department of Strategic Partnerships and Public Affairs. During his tenure, he created the Emmy Award-winning Fight For Your Rights campaigns and managed the Choose or Lose campaign. Before joining MTV, Mr. Friedman served as a Director for the PEN American Center. He currently serves on the Advisory Board of Hollywood, Health and Society.